I couldn't imagine how hard it was trying to come up with 20 sketches/concepts for our project #1, which is to creating a really good ad. I guess in Ad every single thing matters, every word counts, every image should communicate and make sense. Also, my partner and I was informed that we should focus not only on the image and the headline of the ad but the "ACTION" what do we want people to do after seeing our ad. What is the message and how should they react to it ? I guess it simply telling people "This is what's right and this is what you should do". The hardest part of all is tying in everything together, the image, headline and the action. I couldn't image how much thought and time it went into a great Ad.
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