On Wednesday, we came up with the brief and 40 sketches. We had several good sketches and ideas. We knew the direction we wanted to take. After showing Jimmy our sketches we narrow our ideas down to 3 good topic or directions we wanted to take. At first we were thing of doing somewhat dirty, comedy but we realized that it is really hard to come up with three campaign that is humorous and also connects to one another. We then realized that our fantastic ideas weren't fantastic anymore.
We decided to go with our 2 idea or plan I might say. Second Idea was to target Men because from our research we have notice that women sign up more for Netflix then men. So, we thought we should target me to bring in new customer rather than women who sign up more frequently.
I feel like we now have a stronger idea and more detailed and planed brief to work with. Hopefully, our ideas and headlines work together as a whole and communicate what we intend to communicate.
I meant to tell you I really like the ads you and Guady came up with! They were really funny I'm excited to see what you guys have Wednesday good luck! =)
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