On Monday we presenting our the next assignment, which was to create a set of 3 ad campaign. We had to chose a consumer product that was poorly advertised. My partner Guady and I decided to do NETFLIX. This is a huge company and we have not come across an interesting or eye catching ad in any magazine yet. We had to write a creative brief before starting on the project because without a creative brief you will be gong in circles and not communicating what you intend to communicate.
The creative brief is a layout, a plan of the product that you are going to use. It's like investigating a scene. Every single thing matters and every little thing should be taken into consideration before you can proceed. It should be well thought out, well researched and organized. From what I understood, the creative brief is like the foundation in building a home. Without the foundation, the house would collapse.
In Advertising, I learned that you don't always need a fantastic image with a great heading to be successful. I learned that you can have a great heading with a okay image or a fantastic image with an okay heading and still get the point across and be successful.
The creative brief is a layout, a plan of the product that you are going to use. It's like investigating a scene. Every single thing matters and every little thing should be taken into consideration before you can proceed. It should be well thought out, well researched and organized. From what I understood, the creative brief is like the foundation in building a home. Without the foundation, the house would collapse.
In Advertising, I learned that you don't always need a fantastic image with a great heading to be successful. I learned that you can have a great heading with a okay image or a fantastic image with an okay heading and still get the point across and be successful.
